SCHOOL TO HOST LAURELIVE JUNE 11-12, 2016
FIRST MULTI-DAY CONTEMPORARY MUSIC FESTIVAL IN CLEVELAND’S HISTORY
will headline Saturday, Grace Potter and Michael Franti & Spearhead to
CLEVELAND, OH (January 12, 2016)—Laurel School, an all-girls
(K-12) independent school in Shaker Heights, Ohio, announced today the launch
of its LaureLive: Music with a Mission
music festival on June 11-12, 2016, at Laurel’s 140-acre Butler Campus located
at 7420 Fairmount Road spanning Russell and Chester Townships, Ohio. Major international, national and regional
acts will perform during the two-day, all-ages, family-friendly festival.
LaureLive is a collaboration between Laurel School and the
Cleveland-based Elevation Group.
“Laurel School has a rich legacy of empowering girls to claim their
voices and a long tradition of excellence in the arts,” said Headmistress Ann
V. Klotz. “A few years ago we began our 'Music with a Mission' initiative to
bring more arts education and programming to our students and to the community.
LaureLive builds on those efforts.
This mission-driven festival allows us to proclaim our commitment to the arts,
give our students real-world experience via hands-on learning and internships
and share our exceptional Butler Campus with a wider audience. As a school known for
curricular innovation and excellence, we are very excited to play a major role
in launching a new music festival unlike anything else in Northeast Ohio.”
The two-day festival will
feature 30 acts, from five countries (USA, South Africa, Ireland, Canada and
Australia) performing on three stages, including major recording artists such
as: O.A.R., Grace Potter, Michael Franti & Spearhead, Andy Grammer, X
Ambassadors, Elle King, Andrew McMahon in the Wilderness, Red Wanting Blue,
Civil Twilight, ZZ Ward, Ra Ra Riot and others.
It was important to the event’s producers that the lineup retain some
distinct local sounds—several Cleveland favorites will be showcased during the
weekend including Carlos Jones and Welshly Arms, the latter performing a
special set with Cleveland’s Contemporary Youth Orchestra.
“I’m thrilled to be returning
to Cleveland for LaurelLive,” said Grace
Potter. “It’s cool that these young
women will be joining in the festivities to bring rock and roll to the people!”
“As guys who went to Ohio
State and have a huge connection to Cleveland, we are excited to be headlining
Day 1 of Cleveland’s very first contemporary music festival,” said Marc Roberge, lead vocalist and
guitarist of O.A.R. “LaureLive has done a great job assembling a killer lineup
and we are looking forward to visiting the campus and playing for our friends,
fans and family.”
"The past 12 months
have been an amazing ride for me and I am totally pumped for what 2016 has in
store,” said multi-platinum recording artist, Andy Grammer. “Being a part
of LaureLive in Cleveland should be a blast!
Ohio has the best music fans in the country and I am psyched to see
everyone in June at the beautiful Butler Campus.”
“This music event is amazing
for all of us in Northeastern Ohio.
Having a festival in Cleveland is long overdue,” said Dave Popovich,
Vice President of Programming for CBS Radio (which includes Q104 WQAL and Star
102 WDOK). “The lineup of acts is
phenomenal in the fact that it includes some of the biggest stars on radio
today as well as several incredible live touring bands. Merging education with music is so cool and
both Q104 and Star 102 are thrilled to be involved at the highest level.”
In addition to a weekend of
great music in a beautiful setting, careful attention will be given to the
culinary and family aspects of the event. LaureLive
has partnered with Red Frog Events to provide a first-class culinary experience. Red Frog, based in Chicago, owns, operates
and curates all culinary aspects for two of the United States’ most successful
music festivals—Firefly Music Festival
and the Big Barrel Country Music Festival
—which are recognized for their food offerings and customer service as well
as for their musical lineups. LaureLive will offer exciting daytime activities
for kids of all ages—inflatables, face painting, and green-screen technology
are just a few of the offerings for families in the Kid Zone. Additionally, music education, songwriting
classes and performance workshops will be offered.
“This festival did not come
together overnight,” stated Elevation Group president and LaureLive executive producer Denny Young. “Laurel approached us nearly a year ago, to
brainstorm ways to build its ‘Music with a Mission’ platform. What we announced
today is the culmination of months of planning and communication. This is a
great opportunity for Laurel, but also the beginning of a tremendous asset for Greater
Cleveland. It is something that we are very proud to be a part of.”
The Laurel School/Elevation
Group relationship extends beyond the production of a music festival and into
the classroom. As a part of this unique
collaboration, Laurel and Elevation will create an experiential learning
opportunity for Laurel’s Upper School students.
Students will have active roles in the production and staging of the
event, and delve into learning all the aspects associated with event production,
marketing, public relations, sponsorships, talent relations, artist booking, contracts
and legal and more.
As part of the LaureLive unveiling, the Elevation Group
announced Music Elevates, a new public 501(c)(3) that is being formed
and initially funded through a private family foundation – The Wesley Family
Foundation. Music Elevates will serve Northeastern Ohio by
focusing its efforts on and contributions towards music education and music
participation for students across the community aged 3-18. The Wesley
Family Foundation, through Music Elevates, is providing a grant
to help ensure a successful first year for LaureLive. Part of this
grant will make it possible for the Contemporary Youth Orchestra to appear at LaureLive.
Additional Music Elevates partnerships will be announced shortly.
For the full festival lineup,
hours, ticket sales, parking and additional information, please refer to the
attachments or visit www.LaureLive.com
About Laurel School
Laurel School, founded in 1896, is a nationally recognized,
college preparatory, independent day school for girls, Kindergarten through
Grade 12, with a coeducational Pre-Primary program. Laurel has two campuses.
The Lyman Campus is situated on 11 acres in suburban Shaker Heights, Ohio, and
is home to classrooms, two gymnasiums, newly renovated visual arts studios, a
Chapel Theatre and a dance studio for the Pre-Primary, Primary, Middle and
Upper Schools. Opened in 2002, the 140-acre Butler Campus in Russell and
Chester Townships, features outdoor education, experiential learning,
unparalleled athletic fields, a 16-element Project Adventure Course, and a
16,000-square-foot fitness and wellness center. Laurel’s mission is “to inspire
each girl to fulfill her promise and to better the world.”
About The Elevation Group
The Elevation Group is an
award-winning sponsorship marketing, event production and communications
company. Formed in 2002 by former senior IMG executives Steve Lindecke and
Denny Young, Elevation comprises experts in sports and music events,
sponsorships and personalities.
Lindecke and Young are no strangers
to staging events in Cleveland. In 2014,
the pair launched Cathedral Concerts, a music series staged at Trinity
Cathedral that was recognized by the Cleveland Plain Dealer as “one of the most unusual (and diverse) endeavors to
hit the city in some time.” Lindecke has produced the Cleveland Clinic’s Scott
Hamilton & Friends skating & music events at Quicken Loans Arena the
past 16 years and for a period of 10 years, on behalf of IMG, Young operated
Cleveland’s largest annual event, the Cleveland Grand Prix. Prior to his time
at IMG, Young worked for legendary concert promotion company, Belkin
Productions, where he promoted hundreds of area concerts.
Over the past decade, the
Elevation Group has been a part of several major national and international
awards. The company has become known throughout the United States and abroad
for its superior events, excellence in music television production and
unparalleled motorsports sponsorship consultation, activation and
Posted on Tue, January 12, 2016
by Molly Barna