The first concerts at the East End, the former Goodyear headquarters, will take place in late April, starting with a group popular with children, followed by Smashing Pumpkins and Liz Phair, and then Gavin DeGraw.
The long-term goal is to book at least 150 concerts annually at the Goodyear Theater and Goodyear Hall in the East Market Street complex.
Kidz Bop, described as the top music brand for kids in the United States, will play April 27 at the Goodyear Theater.
Then, Smashing Pumpkins and Phair play April 29 in the Goodyear Theater. DeGraw’s concert is April 30.
American singer-songwriter and guitarist, Jason Isbell is booked for June 4.
The East End's new entertainment complex includes the 1,458-seat Goodyear Theater and 3,500-seat Goodyear Hall.
The concerts are booked by East End Promotions, an entertainment subsidiary of partners Industrial Realty Group and Industrial Commercial Propertie, which teamed up with the Cleveland-based Elevation Group.
“We could not be more excited for what’s in store at the East End,” Industrial Realty Group President Stu Lichter said in a statement. “We are going to be very active in Northeastern Ohio, with a plan to stage 150-plus nights of entertainment per year in the Goodyear Theater and Hall once we are firmly established. Our partnership with Elevation and the previously announced relationship with Rubber City Sports has the potential to bring more than 250,000 people to the area that otherwise would not be here. The positive economic impact possibilities are enormous.”
The East End is a 5.5 million square foot, mixed use redevelopment of the former Goodyear headquarters campus. The East End includes the East End Residence Loft Apartments, office space, and the Hilton Garden Inn Hotel. Restaurants, retail and more are also planned.
Elevation plans to book a wide variety of entertainment including: rock, alternative, pop, country, EDM, R&B, orchestral, choral, family and comedy shows.
“IRG is providing significant financial resources to support the renovation of the Goodyear Theater, the installation of the latest and best sound and lighting package and for our team to have the ability to pursue and book the best live music and entertainment for all of Northeastern Ohio,” Elevation Group Managing Partner Steve Lindecke said in a release. “150 shows will not happen overnight. But we have already booked some significant acts with more to come. It is our sole intention to make the Goodyear Theater and Hall the two best venues to experience live music and entertainment in the Cleveland/Akron/Canton area.”
Posted on Tue, March 15, 2016
by Molly Barna