Q&A With Steve Lindecke, Managing Partner

Steve Lindecke

Title: Managing Partner

Years at Elevation: 11

Hometown: St. Louis, Mo.

Hobbies & Interests: Entertaining my kids, ALL sports, playing tennis and politics.

Childhood Ambition: I always wanted to be a baseball player... I still do.

Best advice you’ve ever received? Don’t spread yourself too thin. Be really good at a few things instead of kind of good at a lot of things.

Favorite quote: “Far better it is to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those timid spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.” -Theodore Roosevelt

First job: At 15 years old I started bussing tables at the St. Louis Art Museum restaurant and cutting lawns in the neighborhood.

Pet peeves: Hearing someone say the exact opposite of what they really mean (e.g., “I could care less”).

Favorite book/movie: Book: “Trinity” by Leon Uris. Movie: “Forrest Gump.”

Favorite local restaurant: A Japanese restaurant called Ginko in Tremont, Ohio.

What do you enjoy most about your work? Despite Elevation’s focus on certain areas of expertise, we are entertained by very different challenges and opportunities literally every day of the week. There’s never a dull moment.

What would people never guess you do in your role? Making sure we don’t run out of supplies in the office.

First significant memory at Elevation: We won an RFP in 2004, yet the company did not give us the business. Instead, they decided to keep the business with the company that had been previously running the program although they had finished third in the process. It was a rude awakening to the complexities of dealing with boardroom politics out of our control and managing the ups and downs of an agency.

What led you to the marketing industry? I was initially focused on finding a way into the business of politics. Campaign and policy management were very interesting career paths for me. I was lucky and stumbled upon a part-time job with IMG as I worked on my masters. It didn’t take long to realize that event and athlete management, corporate consulting and sponsorship sales were very similar, in many ways, to my political interests.

Advice for aspiring marketing pros? Be persistent and be polite; both characteristics are always admirable.

Photo: Lindecke with long distance swimmer Diana Nyad after she was honored by the Women's Sports Foundation in 2013.