Elevation's motorsport business unit includes one of the leading agency groups in NASCAR and IndyCar sponsorship marketing.

Elevation-led programs, featuring Budweiser (2014) and M&M's (2015), have captured the last two NASCAR Sprint Cup Championships. 

In 2012, Elevation's M&M"s NASCAR sponsorship program was the recipient of NASCAR’s Marketing Achievement Award and the Budweiser program has been recognized by the Sports Business Journal's reader’s poll as one of the four “best NASCAR sponsorship activation programs.”

For more than a decade Elevation has designed, negotiated and activated racing programs for brand clients including: Pioneer Electronics, Albertsons, M&M’s, Snickers, Budweiser, Combos, General Mills, UPS, Unocal, Citizen Watch and The Home Depot.

Since 1995, Elevation has collaborated with racecar driver Bryan Herta on his racing activities. Today, Elevation maintains a commercial partnership with Bryan Herta Autosport, the 2011 Indianapolis 500 champions.