Elevation President Denny Young Says Sherwin-Williams/NASCAR Deal Makes Sense

On Wednesday, Sherwin-Williams Co. announced its new motorsports sponsorship as the first "Official Paint of NASCAR." Elevation's Denny Young weighed in on the topic for The Plain Dealer.


"If you're a guy who's having your car repainted, Sherwin-Williams wants you to ask for their paint," Young said.


"They want you to think: 'If Sherwin-Williams paint is good enough for the greatest racers in the world, it's good enough for me.'"


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